He dreamt of creating music with global appeal. His vision was that of acrossover track, a unique fusion of Electronic Dance Music (EDM), Bhangraand Dancehall. To make it a reality he left his high flying career in Tech as a VP of Sales, and now, after two years that dream is about to become a reality.
The brainchild of this movement is US-based, Sanj Juneja (aka Brown Cow), CEO of SpinCycled Entertainment Group Inc. (www.spincycled.com). Working closely with the musical maestro Arpan Bhattacherjee (aka ARPAN), they’re all set to create history. Their co-produced finished product called ‘Start Up Yet‘ featuring Shi Wisdom is nothing short of genius.
Shi Wisdom is herself a Redbull Sound Select Artist that has worked with the superstar Drake and co-wrote Rita Ora’s mega hit ‘RIP’ which has so far gained over 55 million views on Vevo.
After receiving many accolades for the track, Brown Cow and ARPAN worked with one of the most highly sought after film companies in Canada, Revolver Films (www.revolverfilms.com), and shot their video over the course of 10 days in the slums of Trinidad via Director, Kristof Brandl. Selecting Kristof Brandl as their DOP was a no-brainer as Kristof has aggregated a tremendous resume spanning in his 5 year career, shooting Drake’s “Jungle” Short Film and also Zedd’s, “Beautiful Now” video (over 65M views on Youtube). Most recently, Kristof was the recipient of the Prizm Prize – Arthur Lipsett Award (this award was presented by MuchFACT, recognizes a Canadian music video artist for their innovative and unique approach to music video art.) The striking video, shot entirely in Trinidad, provides a 4 minute escape into the lives of locals and features mesmerising dancers, fast-action motorcyclists. And definitely matches the intensity and creativity of the track.
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