Virgin TV is increasing its Asian channel line-up by launching Brit Asia TV on its platform today (Thursday 29 June).
Viewers can watch Brit Asia TV on channel 840 and enjoy original programming that celebrates the achievements of the British Asian community in music, politics, art and fashion.
The station also broadcasts documentaries, entertainment shows, and live music sessions, showcasing the best of British-born Asian talent.
Brit Asia TV is now one of 11 Asian channels Virgin TV customers on the ‘Mix’ package and above can enjoy. It follows the launch of Islam Channel UK and Islam Channel Urdu earlier this month.
David Bouchier, Virgin TV’s Chief Digital Entertainment Officer, said: “With Brit Asia TV joining our growing Asian channel line-up, Virgin TV customers have got the pick of the best Asian programming.
“This forms part of our plans to offer greater choice and variety for our Asian customers, and we are always looking at ways to extend this programming offer even further in the future.”
Tony Shergill, CEO of Brit Asia TV, added: “We are proud to announce that BritAsia TV will be launching on Virgin Media. As we have a lot of exciting projects planned for the channel, we thought it was right to progress and launch our channel on Virgin TV.
Virgin TV’s Asian TV channels for customers on ‘Mix’ and above, include: BritAsia, HUM Europe, Rishtey, Sony SAB, B4U Music, Zing, & TV, Colours, NDTV India, Islam Channel UK and Islam Channel URDU.
Brit Asia TV has also been partnering up with the likes of the ‘Asian Football Awards’ that aims to increase the channels brand visibility and showcasing the channels passion for the Asian Community and celebrating upcoming talent.
Brit Asia is committed to representing and highlighting the achievements of the British Asian community. Whether that be through art, sport, politics, music or discussion, the channel has offered a platform for over a decade to showcase the success and the skills of individuals with Asian heritage.
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